Prime amazon delivery1/30/2024 ![]() ![]() While other drone companies aim to drop packages from several meters in the air or from even higher using parachutes, Amazon engineers had to figure out how to make drones land outside people’s homes and deposit a package from barely above the ground.īuilding such a system was a huge engineering and machine learning challenge. While all this was happening, engineers were trying to do something unprecedented. The former employees WIRED spoke to say they could never approach managers for help with any kind of technical problems on the project, because they did not know how to help them. They also say that many of the newly appointed people were lifelong Amazon managers who specialised in logistics or warehouse operations and had little to no knowledge of the technicalities of the work being done in the project. “And a lot of managers were leaving quite quickly, often within a year of joining Prime Air.” Another compares the exodus to “rats off a ship”. “There was a point when they did bring in four or five new managers all at once,” one former employee explains. Those management exits increasingly started to include senior managers, like Tom Denlegh-Maxwell, who had been with the project since its inception and left in December 2019. One former employee described having three different managers in the space of one month as staff and senior members of the team were reshuffled or moved out of the Prime Air project. In those final months of 2019, former workers claim there was near constant churn, from entry level employees to managers. Now, half a decade after first conducting UK test flights, the project’s entire UK data analysis team is being made redundant. Meanwhile, despite being one of the first big companies to show interest in drones, Amazon was overtaken by Alphabet-owned Wing and UPS in the race for US regulatory approval. ![]() UK regulators also fast-tracked approvals for drone testing, which made the country an ideal testbed for drone flights and paved the way for Amazon to gain regulatory approval elsewhere.īut in the intervening years the tours stopped, the promotional videos dried up, and bar occasional promises from executives like Jeff Wilke that delivery drones would become a reality “within months”, the firm’s previously widespread PR campaign disappeared. The company offered tours of its secret drone lab to local schools, opened a huge new office in Cambridge and released an array of promotional videos for the flights that received millions of views. Just five years ago, Prime Air’s UK operations were at the centre of a frenzied public relations campaign, with Amazon executives claiming that drones would be delivering packages within a few years. Amazon says it still has staff working for Prime Air in the UK, but has refused to confirm headcount. ![]() ![]() They told WIRED about increasing problems within Prime Air in recent years, including managers being appointed who knew so little about the project they couldn’t answer basic work questions, an employee drinking beer at their desk in the morning and some staff being forced to train their replacements in Costa Rica. Those working on the UK team in the last few years, who spoke on condition of anonymity, describe a project that was “collapsing inwards”, “dysfunctional” and resembled “organised chaos”, run by managers that were “detached from reality” in the years building up to the mass redundancies. Insiders claim the future of the UK operation, which launched in 2016 to help pioneer Amazon’s global drone delivery efforts, is now uncertain. Well over 100 employees at Amazon Prime Air have lost their jobs and dozens of other roles are moving to other projects abroad as the company shutters part of its operation in the UK, WIRED understands. ![]()
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